The China dilemma: US automakers outmanoeuvred by global peers
Report by 86Research
Media outlets have been highlighting the China-based R&D efforts of multinational auto brands like Volkswagen, Renault and Hyundai. Notably, autonomous driving, smart cabin technology and lithium battery development are key areas where these brands seek lasting partnerships - sometimes to better localise their China-specific models but increasingly to gain a competitive edge in global markets as well. This poses a thorny question for US automakers pursuing decoupling: on one hand, imitating such strategies is politically unpalatable back home; on the other, an import ban on Chinese cars does not provide full protection, as European and Asian brands are also out-innovating them, often by leveraging their China-based R&D operations. The challenge to US carmakers' global sales may prove greater than some had anticipated.