Jumbo (BELA GA) Greece
Report by ResearchGreece
ResearchGreece flags growing competitive risks as Dutch retailer, Action, reveals plans to open its first store in Romania later this year. This marks the first time a similar, yet more aggressive, retail chain is entering into one of Jumbo’s markets (Romania contributes 22% to group sales). Action offers 6,000 products across 14 categories that compete with Jumbo's, with about two-thirds of these items priced under €2.00. Furthermore, investors should not rule out the possibility that Action may choose to enter Greece, where Jumbo operates 53 out of its 89 stores, given Action has identified existing and potential markets with the capacity to add an additional 4,700 stores.