Report by TobaccoIntelligence
Focusing on Ploom X - JTI reported a good performance from its reduced-risk products for the first nine months in its domestic market. JTI said that it would “strive to secure share growth” of its HnB device Ploom X in Japan for the rest of the year, which is receiving “encouraging feedback from consumers”. The company is very optimistic about the future of its heated tobacco portfolio despite the global semi-conductor shortage impacting the market worldwide.