Is liquor the next luxury?
Report by CHA-AM Advisors
David Scott argues that luxury liquor companies are facing the same structural challenges confronting luxury apparel. While pandemic-era demand and post-Covid inflation masked underlying weaknesses, those issues are re-emerging. Key headwinds include shifting demographics and declining alcohol consumption among younger generations, as well as industry overpopulation and fragmentation. Liquor companies are experiencing falling asset turns but margins have not risen to compensate and the operating leverage effects will be "very vicious" as a result. David also sees the rising use of weight-loss drugs like Ozempic as a further negative catalyst. Companies discussed include Diageo, Pernod Ricard, Brown-Forman, Kweichow Moutai and Wuliangye Yibin.