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BAT reacts to surprise suspension of Velo pouch sales
Consumer Staples
BAT did not expect the temporary sale suspension of its Velo nicotine pouches in Italy, ordered by health authorities, and is prepared to take action. Italy’s Ministry of Health suspended the retail sales in the country at the end of Dec. A spokesperson for BAT in Italy told TobaccoIntelligence the group was surprised by the measure as Velo pouches are “absolutely compliant with the current law and subsequent prescriptions".
Consumer Staples
The tobacco giant will petition Belgium’s highest administrative court, the Council of State, to annul a royal decree banning the sale of nicotine pouches. The company says Belgian health minister Frank Vandenbroucke announced the coming ban - due to come into force on 1st Oct - without taking into account either recent science or the opinion of the country’s Superior Health Council.
Consumer Staples
Considers leaving the Russian market as it scales down operations - PMI cancels the launch of its heated tobacco device Iqos Iluma in Russia. It has also withdrawn plans to manufacture over 20bn Terea sticks for its device, losing $150m. Last month PMI, British American Tobacco and Japan Tobacco announced they would have limited investments in Russia, continuing their sales and domestic production. Imperial Brands was the only company halting domestic Russian production and sales & marketing activity across the country.
Big Tobacco’s RRPs showed positive performance in 2021 with promising signs for the future
Consumer Staples
Philip-Morris Int. reported a positive performance of Iqos Iluma in Japan and Switzerland, with significant growth in its heated tobacco portfolio, especially in the Middle East, Africa, South and Southeast Asia. Likewise, Japan Tobacco will prioritise its heated tobacco portfolio by 2027, while British American Tobacco’s revenue from its new products category rose by 42.4%, boosted by higher modern oral products sales. Swedish Match’s sales increased by 11%, driven by the smoke-free product segment, with solid growth in the US and Scandinavia for nicotine pouches and plans to invest further throughout 2022.
