Doing better than expected - VLN ready to expand way beyond Chicago trial
Consumer Staples
22nd Century Group said its very low nicotine (VLN) cigarettes pilot in Chicago is exceeding expectations, leading the company to accelerate its launch plans, including taking VLN into the Colorado market in September. The company also plans to target additional markets in Asia and Europe and to apply early feedback from the South Korean market further to refine the packaging, product and marketing mix ahead of a more comprehensive launch project.
Edition: 142
- 19 August, 2022