Retail Cross Currents: 4 key themes & top stock ideas

Consumer

Gordon Haskett Research Advisors

GHRA highlights an unusually volatile retail backdrop through late 2025 and early 2026, noting multiple “cross currents” affecting both consumers and retailers. Recent rating changes include downgrades for Dollar Tree (Reduce) and BJ's Wholesale Club (Hold), while upgrades cover Williams-Sonoma (Buy), Wayfair (Accumulate), Kohl's (Accumulate) and Dick's Sporting Goods (Hold). GHRA’s key investment themes emphasise: 1) stocks offering both EPS upside and multiple expansion (Five Below, Ross Stores, Burlington); 2) underappreciated turnaround stories (Kohl's, Dollar General); 3) selective “rate-trade” exposure favouring home furnishings over home improvement (Williams-Sonoma, Wayfair, Tractor Supply); and 4) secular winners / “Coffee Can” stocks (Walmart, Costco, TJX, Ollie's Bargain Outlet, Casey's).

- 03 October, 2025

Long & short ideas in the Consumer and Retail sectors

The Retail Tracker

Target (TGT) - product improvements continue; stronger value message positions TGT for a better year ahead.
Gap (GPS) - key brands Gap & Old Navy building momentum; while the new CEO is expected to have a positive impact.
Nike (NKE) - lower expectations off Nov Qtr impacted the stock, but adding back retailers allows for EPS acceleration throughout 2024.
Williams-Sonoma (WSM) - the stock is at an all-time high; sees a mismatch between expectations and earnings performance.
Kohl's (KSS) - continues to struggle with its business, yet the stock has traded up with peers, look for share weakness on 4Q results.
VF Corp (VFC) - not convinced the company can turn it around after a tough 2023 as it looks to trim its portfolio of brands.

- 23 February, 2024

Estee Lauder (EL)

Consumer Staples

Real Street Retail Research

North American sales trends are increasingly disconnected from the US Beauty market. As inventory mounts in TJX & Costco and once forbidden discounts ramp up on DTC sites and department stores, the prospect of a meaningful turnaround in the medium term is in question. Distribution expansion at Ulta Beauty, Ulta @ Target and Sephora @ Kohl's, has not slowed the share bleed and a new generation of prestige brands has traction in the market. The outlook for this once dominant portfolio of legacy brands in the US is murky at best as the critical Holiday '23 season approaches.

- 15 September, 2023