Muji (7453): a ¥3 trillion brand by 2030?
Consumer Discretionary
Ryohin Keikaku fired a broadside at Uniqlo last month. He confirmed that not only was their new president a former lieutenant of Tadashi Yanai, but that it plans to reduce prices to compete with Uniqlo in apparel and Nitori in homeware. Muji has big plans to become a ¥3 trillion behemoth in just 10 years with more stores in Japan than even discount apparel chain, Shimamura.
Edition: 121
- 15 October, 2021