SAP (SAP GR) Germany

Technology

GR20 Research

SAP completes the acquisition of SmartRecruiters, strengthening its position in AI-powered talent acquisition, competing with Oracle and Workday; the deal enhances SAP SuccessFactors with advanced recruitment automation and candidate experience tools. However, GR20 believes what is ultimately at stake for SAP is the relevance of its AI infrastructure - ensuring it is well-positioned to benefit from the rise of AI agents in enterprise environments. They anticipate that it will take a few more quarters before SAP and its peers are able to monetise AI at scale. This will depend on customers accelerating the consolidation of their data into unified semantic models.

- 19 September, 2025

SAP (SAP GR) Germany

Technology

GR20 Research

At Sapphire 2025, SAP reintroduced its Business Suite as a unified, cloud-based platform integrating applications, AI (via Joule) and Business Data Cloud to drive migration from legacy systems like ECC to S/4HANA Cloud. The strategy aims to streamline operations, improve scalability and enhance decision-making through embedded AI and intelligent applications. SAP is on track to meet or exceed its 2027 financial targets, supported by strong cloud transition momentum, SaaS cross-selling and SMB customer growth. Business AI is driving efficiency by decoupling expense from revenue growth. While generative and agentic AI pose near-term challenges, SAP’s deep integration, domain leadership and resilient infrastructure position it to lead in the AI-driven enterprise software landscape.

- 30 May, 2025

SAP (SAP GR) Germany

Technology

Cerundolo Investment Research

Guy Cerundolo provides a basket of long ideas in Europe. These stocks have good and improving multi-factor model scores. In addition to SAP (see chart) he also highlights companies including ASM International, Assa Abloy, CRH, Ferrovial, Philips, Rolls-Royce and Tesco.

- 09 August, 2024

SAP (SAP GR) Germany

Technology

Arete Research

SAP got a lift this week after announcing tough action to meet its FY25 profit goals. However, while Arete applauds the company’s efforts they struggle to get too excited. Restructurings of this magnitude are not without risk. It is also notable that SAP beat its FY23 targets on licences but scraped home at the bottom end of the range for Cloud growth. The stock is already trading on 23x FY25 FCF if it hits these goals. Arete would rather own Salesforce which trades at a similar valuation but is a much better asset.

- 26 January, 2024

SAP (SAP GR) Germany

Technology

AIR Capital

SAP is guiding for cloud revenues to reach €14.1bn (+25% Y/Y) in FY23, suggesting growth will be far stronger in H2 vs. H1, in total contradiction with the current economic slowdown and competitors’ recent comments. Pierre-Olivier Essig struggles to share management’s bullishness which has led to him downgrading the stock to Sell (from Buy). His new TP is €100 (previously €140).

AIR continues to boast an enviable track record with impressive gains on Buy-rated stocks including Aixtron, Meier Tobler, Novo Nordisk and Rolls-Royce, as well as shorts including Fresenius Medical Care and Grifols.

- 13 October, 2023

SAP (SAP GR) Germany

Technology

Starling Advisors

Growth is far from over - SAP's cloud business is set to grow over 20% p.a. through 2025, driven by a push to migrate on-premise legacy ERP customers to the S/4HANA cloud as well as an increase in cross-selling key solutions including Business Technology Platform (BTP). This momentum will accelerate medium-term sales growth and increase operating profit. Furthermore, the Business AI opportunity is just at its infancy, with enormous opportunity ahead, as generative AI will change the way business run. Alex Dwek believes SAP is well positioned to capture growth in a new AI era and has the potential to re-rate to multiples enjoyed by its 'pure play' cloud peers.

- 29 September, 2023

SAP (SAP GR) Germany

Technology

ROCGA Research

Appears on ROCGA’s list of undervalued ideas - using their proprietary Cash Flow Returns On Investments based valuation tools, they have started a new product to identify companies on the spectrum ranging from undervalued to overvalued. This list can be easily modified to cover specific geographies, industries, M/Cap... ROCGA currently covers c.2000 companies across Europe and the US. More details on their systematic and interactive valuation tools can be found here. A trial can be arranged on request.

- 23 June, 2023

Sage (SGE LN) UK

Technology

Woozle Research

67% of Woozle’s sources* reported positive outlooks for the next 6 months. New business has started to pick up again and SGE appears poised to win market share, especially among SMEs, as well as a growing presence in the enterprise market with the expansion of Intacct. Competitive pricing, product simplicity and flexibility with SaaS has put the software company on pace to beat 1H23 consensus estimates.

*Woozle conducted interviews with ERP software resellers, channel partners and consultants. Their sample evenly reflects both SAP and SGE, with some sources selling both brands, as well as Oracle and Microsoft. Regional split: 60% Europe / 40% N.America.

- 12 May, 2023