EVENTS:   Best Equity Short Ideas Conference Call 12 - Zach Shannon/Corto Capital Advisors & Craig Huber/Huber Research Partners & Thomas Beevers /Forensic Alpha & Ed Steele/Iron Blue Financials & Bill Campbell/Paragon Intel - 12 Nov 25   Will AI Deflate the World? Macro Lessons from Three Industrial Revolutions and China - Manoj Pradhan/Talking Heads Macro - 13 Nov 25     ROADSHOWS: Forest Products Sector Equity and Commodity Research With Expertise in Distressed Debt - Kevin Mason /ERA Research   •   London   12 - 14 Nov 25       Buyside to Buyside Forum and Expert Calls across TMT, Consumer, Healthcare and Fintech - Andrew Peters /Revelare Partners   •   London   17 - 19 Nov 25       Fundamental US Healthcare Short Ideas - Dr Elliot Favus /Favus Institutional Research   •   London   17 - 19 Nov 25      

Fortnightly Publication Highlighting Latest Insights From IRF Providers

Company Research

elf Beauty (ELF)

Consumer Staples

Badger Consultants

The stock trades at too high of a multiple given the collapsing revenue growth rate, according to Tom Chanos. Street estimates of 34% revenue growth this quarter and 21% growth next quarter are unrealistic. The consumer has hit the wall. Meanwhile, operating expenses are increasing rapidly. Last quarter, expenses increased 96% vs. 50% for revenue. ELF has also announced a $500m buyback plan, however, its cash flow is ~$60m p.a. and the business only has $109m cash. So, this announcement was purely to keep the stock price up. Finally, Tom flags substantial insider sales over recent months. If ELF gets a market multiple like Ulta, it is a $40 stock (60% downside).

Edition: 197

- 18 October, 2024


Bear’s Den Idea Forum

MYST Advisors

While MYST’s generalist events typically offer a diverse set of ideas, they were shocked by the extremely high percentage (>70%) of Consumer-related Shorts (Cheesecake Factory, Dollarama, Ebay, Elf Beauty, Hertz, O'Reilly Automotive, Simply Good Foods, Utz Brands) presented last week! Other themes included companies facing funding issues (AST SpaceMobile, Hawaiian Electric Industries, HTZ) or exhibiting accounting red flags (CAKE, EBAY, UTZ) and stocks priced for perfection (CME Group, DOL CN, Loar Holdings, ORLY).

The ideas presented at MYST’s previous Bear’s Den Forum (Jun 24) dramatically outperformed over 1-month period (~71% hit rate, +7.4% average alpha).

Edition: 195

- 20 September, 2024


elf Beauty (ELF)

Consumer Staples

Singular Research

A hidden gem for investors - ELF’s strategic agility, quick product development and ability to bring prestige-like products to the mass market at an affordable price, positions the group for continued success in the ever-evolving cosmetics industry. Its commitment to staying in touch with consumer preferences and trends, embracing new platforms like TikTok and exploring opportunities in gaming, AI and data analytics further reinforces their low-risk, high-reward innovation strategy. Singular Research initiates coverage with a Buy rating with potential upside of ~40% and a manageable downside risk of 10%.

Edition: 172

- 27 October, 2023