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Coupa Software (COUP)

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Blueshift Research

Unlikely to see a resurgence in its growth prospects anytime soon - faces major challenges across each of its key segments. Blueshift’s sources were highly critical of COUP’s approach to its flagship spend management platform, disparaging the company for having unknowledgeable sales reps, using far too aggressive sales tactics, and allowing its technology to fall behind competitors in important areas. One contact said his large national grocery chain might consider alternatives if COUP fails to innovate. In addition, sources were mostly sceptical about the company’s upside in supply chain software following its $1.5bn acquisition of Llamasoft.

Edition: 142

- 19 August, 2022