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Consumer Discretionary
Hollister enters back-to-school with strong momentum, heavy social-media visibility and several fast-selling categories. Abercrombie has been weaker, with stale assortments weighing on the brand, but The Retail Tracker sees signs of improvement following merchandise changes and new design leadership; YPB looks very good as well. One notable watchpoint is Hollister inventory: stores were unusually empty in July, prompting questions over potential delivery issues, although The Retail Tracker says this may simply reflect summer product selling through faster than expected. Tougher second-half comparisons remain a headwind, particularly for Hollister, but the combination of sustained momentum there and improving product at Abercrombie leaves ANF well positioned for the remainder of the year.
Consumer Discretionary
Janet Kloppenburg’s latest assortment reviews have increased her confidence that both A&F and Hollister can deliver meaningful 2Q24 revenue / margin upside, driving EPS results nicely above expectations. At Hollister, she is encouraged that summer clearance levels and discount rates appear to be tracking well below 2Q23, while recent new assortment flows are much improved. At the A&F brand, assortments remain well differentiated and fashion leading; Janet sees continued success in the brand’s diversification strategy into multi/use-occasions. She raises her 2Q24 EPS estimate to $2.35 with FY24 forecast of $10.15.
There are two lanes in retail winning right now - momentum and improvement
Consumer Discretionary
Brands with good momentum include Lululemon, Abercrombie, Chico’s, Steve Madden, LVMH, Prada, Ralph Lauren and Macy’s. According to The Retail Tracker, these retailers are entering the back half of the year with the consumer on their side and good assortments. In the improvement lane, they highlight Gap, Target, American Eagle, Bath & Body Works and Nike. They also like the risk:reward in two currently out of favour names - Williams-Sonoma (a high-quality company, with exceptional brands / leadership) and Victoria's Secret (left for dead / trades at a steep discount).