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Fortnightly publication highlighting latest insights from IRF providers

Company Research

Muji (7453): a ¥3 trillion brand by 2030?

Consumer Discretionary

Report by JapanConsuming

Ryohin Keikaku fired a broadside at Uniqlo last month. He confirmed that not only was their new president a former lieutenant of Tadashi Yanai, but that it plans to reduce prices to compete with Uniqlo in apparel and Nitori in homeware. Muji has big plans to become a ¥3 trillion behemoth in just 10 years with more stores in Japan than even discount apparel chain, Shimamura.

Edition 121 - 15 Oct 21