Consumer Staples
Woozle initiates coverage with a Short recommendation - channel survey respondents reported 4Q24 European revenue declines of -1.5% Y/Y, missing the flat growth market expectation as consumers shifted to competitors like Coca-Cola. Americas revenue grew +3.6% Y/Y, but fell short of the +11% consensus forecast. Market share losses were noted in both regions. Overall sales relied on increased discounting to offset price hikes, reflecting weak demand. Inventory issues and underperforming products like Juices hampered growth, while Indian Tonic Water remained a bright spot in FEVR’s portfolio.
Consumer Staples
Report by
Blueshift Research
BL
Is FEVR’s goal to be the #1 mixer brand in the US realistic? How is it performing in the “off-trade” retail segment? Is it making headway with major accounts in the “on-trade” restaurant and hospitality market? Is its new US leadership paying off? How is FEVR’s biggest national distribution agreement performing? Is its lower price initiative working? Is demand for upscale spirits and mixers on the wane? Will consumers trade down from high-end mixers due to the fear of recession? To answer these and other questions, Blueshift interviews beverage distributors, grocery chains, liquor stores, restaurants, bars, hotels, and other industry specialists.
